Events calendar

2026 SWSCC Educational Meeting - October

October - SWSCC Educational Event - 10/21/26 

Where: 

Salt Traders Restaurant

2850 N Interstate Hwy 35, Round Rock, TX 78681

Topic - Defining the Category of Hair Longevity

Who: Hannah Fletcher - Technical Marketing Specialist at Active Concepts

Hannah Fletcher brings a dynamic blend of life sciences, psychology, and commercial strategy to her role as a Technical Marketing Specialist at Active Concepts. A graduate of Clemson University with a Bachelor of Science in Psychology and a minor in Life Sciences, Hannah began her career in orthopedic medical device sales, where she developed expertise in technical product education, cross-functional collaboration, and driving growth in fast-paced clinical environments. She has since transitioned into the personal care industry, where she thrives at the intersection of science and storytelling. At Active Concepts, Hannah specializes in translating complex ingredient science into clear, compelling narratives that resonate with global beauty brands. Driven by curiosity and creativity, she is passionate about helping redefine what innovation looks like in personal care, transforming advanced science into meaningful solutions that elevate the industry.

Title: Defining the Category of Hair Longevity

Abstract: Hair longevity is emerging as a category in the making, much like skin health before barrier function and microbiome support became industry hallmarks. This session explores the biomarkers and science shaping a hair longevity framework, and how the industry is beginning to define what "hair longevity" actually means.

We'll examine the pillars taking shape: the emerging hallmarks of long-term hair health, how these parallel the maturation of skin health science, and how brands and ingredient suppliers are already starting to stake claims in this space.

With hair longevity gaining momentum but not yet consolidated, this is a critical window for innovators to help define, rather than react to, the category's standards. This talk offers a timely look at where the science stands, who's shaping the conversation, and how to get involved.