Events
Title: Truth, Trust, and TikTok: Science Communication in Beauty by Ava Perkins
Thursday July 24 th - 12:00pm-2:30pm
Registration: 12:00pm
Lunch: 12:30pm
Speaker: 1:15pm
Where - Omni Las Colinas, 221 Las Colinas Blvd Irving TX 75039
Speaker Info:
Ava Perkins is a cosmetic chemist and science communicator, known for making the science behind beauty products accessible and engaging. With a B.S. in Cosmetic Science and Formulation Design and a PhD in Biomembrane Sciences underway, Ava has formulated over 50 products across skincare, haircare, and color cosmetics, and more. Within the industry, she has experience working in research & development, technical marketing, and social media marketing for contract manufacturers and raw ingredient suppliers. As a cosmetic chemist and content creator, it is her goal to bridge the gap between industry knowledge and consumer understanding in the cosmetic space by educating about the science behind cosmetic and personal care products.
Title: Truth, Trust, and TikTok: Science Communication in Beauty
Abstract: In today’s beauty industry, science communication is no longer optional. It’s essential. As consumer interest in ingredients, formulation claims, and product safety continues to grow, so does the spread of misinformation. From “toxic sunscreen” narratives to misleading marketing content, cosmetic professionals are often caught between scientific integrity and market demands. This presentation invites an open conversation about the evolving role of science communication in the cosmetic space from R&D labs to TikTok feeds. We’ll look at how misinformation spreads, why authority bias influences consumer trust, and how industry voices can contribute to a more informed public discourse. Rather than offering a one-size-fits-all solution, this talk aims to share insights, spark discussion, and reflect on the responsibilities and realities of communicating science in a crowded, often chaotic beauty landscape.
| Event Date | July 24, 2025 |
| Event End Date | July 24, 2025 |
| Cut off date | July 25, 2025 |
Save the Date - Education Symposium - 09/30/2025
Where - Hotel Indigo, Las Colinas
Theme - A Journey Through Product Conception to Launch and All the Steps In Between
| Event Date | September 30, 2025 |
| Event End Date | September 30, 2025 |
Save the Date! SWSCC Dinner Dance 12/05/25 - More info to come.
| Event Date | December 05, 2025 |
| Event End Date | December 05, 2025 |
Prospective Newsletter Sponsors:
Advertising in the SWSCC Newsletter is a great way to demonstrate your company’s capabilities, while also benefiting the members who support your business! You can sponsor per newsletter, or for the entire year. For 2025, we will issue a minimum of 5 newsletters - January, April, July, October, December.
The cost to sponsor is:
2” x 2” $65.00/issue $260.00/yr
If you have any quesiton contact the SWSCC Secretary.
***Artwork needs to be JPEG (high resolution), and electronic ads can be JPEG or PDF.
| Event Date | December 31, 2025 |
| Event End Date | December 31, 2025 |
| Cut off date | December 31, 2025 |
| Individual Price | $260.00 |