Events

Title: Truth, Trust, and TikTok: Science Communication in Beauty by Ava Perkins

Thursday July 24 th - 12:00pm-2:30pm

Registration: 12:00pm

Lunch: 12:30pm

Speaker: 1:15pm

Where - Omni Las Colinas, 221  Las Colinas Blvd Irving TX 75039

Speaker Info:

Ava Perkins is a cosmetic chemist and science communicator, known for making the science behind beauty products accessible and engaging. With a B.S. in Cosmetic Science and Formulation Design and a PhD in Biomembrane Sciences underway, Ava has formulated over 50 products across skincare, haircare, and color cosmetics, and more. Within the industry, she has experience working in research & development, technical marketing, and social media marketing for contract manufacturers and raw ingredient suppliers. As a cosmetic chemist and content creator, it is her goal to bridge the gap between industry knowledge and consumer understanding in the cosmetic space by educating about the science behind cosmetic and personal care products.

Title: Truth, Trust, and TikTok: Science Communication in Beauty

Abstract: In today’s beauty industry, science communication is no longer optional. It’s essential. As consumer interest in ingredients, formulation claims, and product safety continues to grow, so does the spread of misinformation. From “toxic sunscreen” narratives to misleading marketing content, cosmetic professionals are often caught between scientific integrity and market demands. This presentation invites an open conversation about the evolving role of science communication in the cosmetic space from R&D labs to TikTok feeds. We’ll look at how misinformation spreads, why authority bias influences consumer trust, and how industry voices can contribute to a more informed public discourse. Rather than offering a one-size-fits-all solution, this talk aims to share insights, spark discussion, and reflect on the responsibilities and realities of communicating science in a crowded, often chaotic beauty landscape.

Save the Date - Education Symposium - 09/30/2025 - 8am-5pm

Where - Hotel Indigo, Las Colinas

From Product Concept to Launch – Don’t Miss This Exciting Lineup!

Join us for the SWSCC Educational Symposium! Dive into a full day of learning, networking, and innovation as we journey from product concept to launch. Check out our vibrant agenda below:

• 8:00 AM  | Registration, Breakfast, & Networking (Poster Setup & Opening Remarks by Stan, Melanie Timms, Alisar, Thu, Sofia)
• 9:00 AM  | “Having an idea to Create a Brand: How did I start?” - Lisa Adams
• 9:15 AM  | Speaker: Alex P
• 9:30 AM  | “Trends, Ingredient Sourcing, Traceability Using AI” - Karen Ho (Co-Founder Gravel AI) [Live Demo]
• 10:00 AM  | "From Project Brief to Formulation" - Fred Khoury CDMO
• 10:30 AM  | Panel Q&A (Moderated by Melanie Timm 7)
• 11:00 AM  | “Clinical Testing – Where to Start?” - Tim Houser
• 11:20 AM  | “Masstige Brand Perspective on Clinical Testing: Galderma” - Dr. Christine Emesiani
• 11:40 AM | “Physician Dispense Brand Perspective on Clinical Testing: Revision Skincare” - Tatiana Kononov
• 12:00 PM | Panel Q&A & Discussion 1 (Melanie interviews speakers from Talks 4–6)
• 1:20 PM  | “Navigating Global Regulatory Hurdles” - Laura Tyler
• 1:50 PM  | “Dermatologist Perspective on Marketing & Launch” - Dr. Elizabeth Houshmand
• 2:20 PM  | “Aesthetician Perspective on Marketing & Launch” - Allison (Eleven Wellness)
• 2:50 PM  | “Laser Technician Perspective for Skin of Color” - Theresa Reynolds
• 3:20 PM | “Consumer Perspective on Marketing & Launch” - Charlotte Carter
• 3:50 PM  | Panel Q&A & Discussion 2 (Melanie interviews speakers from Talks 7–11)
• 4:20 PM | Closing Remarks, Happy Hour & Student Posters

Don’t miss this incredible event packed with knowledge and inspiration!

Save the Date! SWSCC Dinner Dance 12/05/25 - More info to come.