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SUMMARY:2026 SWSCC Educational Meeting - October
DESCRIPTION: 
  
 October - SWSCC Educational Event - 10/21/26 
 Wher
 e: TBD
 Topic - Defining the Category of Hair Longevity
 Who: Hannah Fle
 tcher - Technical Marketing Specialist at Active Concepts
 Hannah Fletch
 er brings a dynamic blend of life sciences\, psychology\, and commercial s
 trategy to her role as a Technical Marketing Specialist at Active Concepts
 . A graduate of Clemson University with a Bachelor of Science in Psycholog
 y and a minor in Life Sciences\, Hannah began her career in orthopedic med
 ical device sales\, where she developed expertise in technical product edu
 cation\, cross-functional collaboration\, and driving growth in fast-paced
  clinical environments. She has since transitioned into the personal care 
 industry\, where she thrives at the intersection of science and storytelli
 ng. At Active Concepts\, Hannah specializes in translating complex ingredi
 ent science into clear\, compelling narratives that resonate with global b
 eauty brands. Driven by curiosity and creativity\, she is passionate about
  helping redefine what innovation looks like in personal care\, transformi
 ng advanced science into meaningful solutions that elevate the industry.

   
 Title: Defining the Category of Hair Longevity
 Abstract: Hair long
 evity is emerging as a category in the making\, much like skin health befo
 re barrier function and microbiome support became industry hallmarks. This
  session explores the biomarkers and science shaping a hair longevity fram
 ework\, and how the industry is beginning to define what \"hair longevity\
 " actually means.
 We'll examine the pillars taking shape: the emerging h
 allmarks of long-term hair health\, how these parallel the maturation of s
 kin health science\, and how brands and ingredient suppliers are already s
 tarting to stake claims in this space.
 With hair longevity gaining momen
 tum but not yet consolidated\, this is a critical window for innovators to
  help define\, rather than react to\, the category's standards. This talk 
 offers a timely look at where the science stands\, who's shaping the conve
 rsation\, and how to get involved.
  
DTSTART:20261021T050000Z
DTEND:20261021T050000Z
DTSTAMP:20230707T034708Z
ORGANIZER;CN=Southwest Society of Cosmetic Chemists:MAILTO:events@swscc.org
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